Wholesale Distribution

02 — Wholesale

Supplying the
Wholesale Channel

Our wholesale distribution arm is managed by a dedicated team of specialised sales executives and merchandisers who work around the week to service approximately 700 wholesale customers across the Kingdom.

By maintaining strong relationships and ensuring consistent product availability, we help brand partners achieve maximum penetration in the traditional wholesale trade.

Saudi wholesale buyer

Customer Base

700+ Wholesale
Customers

Regular, reliable service to a growing base of wholesale buyers — building the long-term relationships that underpin consistent sales and market growth.

Sales Force

Specialist Sales
Executives

Category-trained representatives who understand wholesale buying behaviour — delivering tailored solutions and building trust with every customer visit.

Delivery fleet operations
Warehouse product availability

Availability

Consistent Product
Availability

Ensuring no stock-outs and maintaining agreed service levels at all times — our logistics backbone guarantees that the right product is always in the right place.

Intelligence

Market
Intelligence

Regular reporting on sell-through, competitor activity, and market trends — giving our brand partners the insights they need to make smarter commercial decisions.

Wholesale store manager
Wholesale distribution centre

Operations

Distribution Centre
Excellence

Our warehousing and distribution centre operations are designed for efficiency and accuracy — ensuring every order is fulfilled to the highest standard, on time, every time.

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Our Other Services

01

Direct Retail Distribution

Serving 8,000+ retailers weekly with a dedicated sales force across the Eastern Province.

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03

Modern Trade Channels

Partnerships with major key accounts and supermarket chains across the Kingdom.

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