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Wholesale Distribution
Specialised sales executives and merchandisers serving around 700 wholesale customers weekly.
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01 — Direct Retail
Our direct retail distribution channel serves more than 8,000 customers on a weekly basis — with a wide supply chain network and last-mile connectivity built over two decades.
Our team of 80 dedicated retail salesmen works across the Eastern Province, building strong relationships with retailers and ensuring our partners' products are always on shelves, properly merchandised, and readily available.
Direct Reach
A growing network of retailers served daily across the Kingdom — from neighbourhood stores and petrol stations to grocery outlets throughout the Eastern Province.
7-Day Operations
Our sales force operates seven days a week to ensure no gap in supply. Consistent, reliable service means our brand partners' products are never out of reach for consumers.
Merchandising
Creative promoters ensuring products shine at point-of-sale. Our merchandising team drives visibility, trial, and sell-through across every retail touchpoint we serve.
Territory
Regional managers and territory marketing managers shape local presence and strategy — ensuring our operations are finely tuned to the nuances of every market we serve.
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Specialised sales executives and merchandisers serving around 700 wholesale customers weekly.
Learn MorePartnerships with major key accounts and supermarket chains across the Kingdom.
Learn More